Jurmala is a city in Latvia, about 25 kilometres (16 miles) west of Riga. Jurmala is a resort town stretching 32 km (20 miles) and sandwiched between the Gulf of Riga and the Lielupe River. It has a 33 km (21 miles) stretch of white-sand beach, and a population of 49,325 in 2019, making it the fifth-largest city in Latvia.

While Latvia was part of the Soviet Union, Jurmala was a favorite holiday-resort and tourist destination for high-level Communist Party officials, particularly Leonid Brezhnev and Nikita Khrushchev. Although many amenities such as beach-houses and concrete hotels remain, some have fallen into disrepair. Jurmala remains a tourist attraction with long beaches facing the Gulf of Riga and romantic wooden houses in the Art Nouveau style.

The most distinguishing architectural feature in Jurmala is the prevalence of wooden houses dating from the 19th and first half of the 20th century. Most of the buildings were built by Baltic German and Latvian architects, but there are also works of Russian, Finnish and other architects. Jurmala's architecture typically falls into classicism, national romanticism, and modern styles. The town has an official list of 414 historical buildings under protection, as well as over 4,000 wooden structures. Dubulti Station is an example of sculptural concrete shell Modernist architecture.

Jurmala's beach is 33 km (21 mi) long, covered with white quartz sand. The shallow coastal waters are suitable and safe for children. The beach is equipped with playgrounds, small benches, football fields and volleyball courts, as well as descents for prams and wheelchairs. In spring and autumn amber pieces can be found on the beach.

Each region's beach has its own character. In Majori and Bulduri, where the Blue Flag flies, it is possible to rent water bicycles or relax in the beach cafe. In Dubulti and Dzintari competitions in beach football and volleyball take place, but on Pumpuri beach there is kite surfing and windsurfing.

International water sports contests, including rowing, sailing, and waterskiing that take place on the river Lielupe.