Guia is a civil parish in the Portuguese municipality of Albufeira in the Algarve, 5 kilometres (3.1 mi) from the coast.

The population of the parish has maintained an agricultural tradition, based on a rural society, producing fig, carob, almond, vineyards, wheat, barley and rye, in addition to many legumes.

Guia is also home to Algarve Shopping, a large shopping centre with hypermarket, Continente, and a 9 screen cinema.

The village of Guia is home to "Zoomarine" a theme park with a primary aim; to educate about the seas and the wildlife within them.

It is known for its numerous chicken piri-piri restaurants, and is known locally as "The Capital of Chicken"; the very first chicken piri-piri was supposedly grilled here in 1974, by José Carlos Ramires, whose eponymous restaurant is still open today. Situated on the N125 (the principal east to west road on the Algarve with the exception of the A22 Motorway) it is a busy but nevertheless attractive place.