Étaples takes its name from having been a medieval staple port (stapal in Old Dutch), from which word the Old French word Estaples derives. As a port it was part of the administrative and economic complex centred on Montreuil after access from the sea to that town was restricted by silting.

The site of modern Étaples lies on the ridge of dunes which once lay to seaward of a marsh formed off-shore from the chalk plateau of Artois. From the Canche northwards, the dunes tend to extend inland, all the way to the old chalk cliff. It lay just outside the southern edge of the mediaeval Boulonnais and some eighteen kilometres (5.0 miles) south of the geological region of that name.

The dunes were established as the sea level rose during the Quaternary and show signs of habitation during the Palaeolithic. They had therefore stabilized at something like their present form by 2000 BC. The dunes to the north-west of the town have revealed Iron Age, Gaulish material.

Étaples was one of a number of sites formerly identified as Quentovicus from which, as from Boulogne-sur-Mer, Roman ships prepared for the passage to Britannia. However, excavations coordinated by Dr David Hill of Manchester University between 1984 and 1991 uncovered the remains of a substantial settlement at Visemarest near the hamlet of La Calotterie. This site is located to the east of Étaples, further up the Canche valley, near the town of Montreuil-sur-Mer. This is now accepted as the site of Quentovic, although the finds from the excavations are located in the Musée de Quentovic in Étaples (the museum predating the discovery of the site itself by a number of years).

During the ninth century the coast was subject to raids and settlement by Norsemen. From their point of view, this off-shore site, protected by mud flats and marsh, was ideal as a base from which to conduct raids elsewhere, assemble the booty and ship it home.

In 1172, Matthew of Alsace, Count of Boulogne, built a fortress on the old Roman site. In 1193, King Philip Augustus made it the main port of his northern fleet after the southern end of the County of Boulogne (The Boulonnais) was added to the royal domain, forming the only direct access to this coast from royal lands in the hinterland.

Étaples was to suffer particularly during the Hundred Years War, owing to its proximity to the English landing places a little further north. Edward III of England burnt the port in 1346 as he was returning from the Battle of Crécy. In 1351 it was sacked by Roger Mortimer, 2nd Earl of March and burned in 1359 by Edward's son, John of Gaunt. There were sieges in 1378 and 1435 and it was burnt again in 1455 and 1546. To complete its disasters, the town had a severe outbreak of the plague in 1596.

On 3 November 1492, the castle was the scene of the signing of the Treaty of Étaples between Charles VIII of France and Henry VII of England. At the time of the Field of the Cloth of Gold, the diplomatic meeting near Calais between Francis I of France and Henry VIII of England, Francis stayed in the castle of Étaples. The meeting took place at Balinghem from 7 to 24 June 1520 and Francis slept at the castle on the 27th. Louis XIV was received there on 26 May 1637 and it was dismantled around 1641.

Between 1803 and 1805, Napoleon gathered a large army in places along this coast, principally at Boulogne, so as to threaten an invasion of England. As part of this, for two years the Sixth Army Corps of Marshal Ney was stationed in and near to Étaples. The Emperor came several times to the town to review his troops. After the Battle of Trafalgar ended any hope of providing naval cover for an invasion, the troops moved on.

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