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Hilversum is 31 km (19 mi) south-east of Amsterdam and 19 km (12 mi) north of Utrecht.

The town is often called "media city" since it is the principal centre for radio and television broadcasting in The Netherlands. Radio Netherlands, heard worldwide via shortwave radio since the 1920s, is also based here.

Hilversum is home to an extensive complex of audio and television studios belonging to the national broadcast production company NOS (Nederlandse Omroep Stichting), as well as to the studios and offices of all the Dutch public broadcasting organisations and many commercial TV production companies. As a result, many old AM radio sets in Europe had a Hilversum dial position marked on their tuning scales (along with Athlone, Kalundborg and others). The Dutch voting in the Eurovision Song Contest usually takes place from Hilversum.

Hilversum is also known for its architecturally important Town Hall (Raadhuis Hilversum), designed by Willem Marinus Dudok and built in 1931.

Hilversum has one public library, two swimming pools (Van Hellemond Sport and De Lieberg), a number of sporting halls and several shopping centers (such as Hilvertshof, De Gijsbrecht, Kerkelanden, Riebeeck Galerij and Seinhorst.) In the region, the city centre is called "het dorp", which means "the village".