Llafranc is one of three coastal towns belonging to the municipality of Palafrugell, province of Girona, Spain, the other two being Calella de Palafrugell and Tamariu. It is part of the Costa Brava, the coastal region of northeastern Catalonia, in the comarca of Baix Empordà.

Many domestic tourists come from nearby Barcelona, while the international tourists come from a whole range of countries, especially the Netherlands, England, France, and more recently the United States.

Llafranc is within easy walking distance of other, similar towns, such as Calella de Palafrugell.

The Hotel Llafranc dominates the main sea promenade and was popular with artists such as Salvador Dalí and Ernest Hemingway. The English writer Tom Sharpe was also a resident of Llafranc.

El Far is the most popular residence in Llafranc, located 1.5 km north of the beach on a steep hill overlooking the beach and town. El Far has a lighthouse, hotel and large development with communal pool.