Ürgüp is a town and district of Nevsehir Province in the Central Anatolia region of Turkey. Located in the historical region of Cappadocia, and near the cave Churches of Göreme, it is renowned for its nightlife and for its good adjustment to tourism, making it a popular night stop for Cappadocia tourists. According to 2010 census, the population of the district is 34,372 of which 18,631 live in the town of Ürgüp.

The district covers an area of 563 km² (217 sq mi), and the town lies at an average elevation of 1,043 m (3,422 ft).

Cappadocia is one of Turkey's largest wine-producing regions, with Ürgüp as its capital. Uphill from Hotel Surban, the renowned Turasan Winery supplies 60% of Cappadocia's wines and offers free tours and tastings in its rock-carved wine cellar.