Byala is a small town and seaside resort in Eastern Bulgaria, located on the Bulgarian Black Sea Coast in Varna Province. It is the administrative centre of the homonymous Byala Municipality and lies in a semi-mountainous region in the easternmost branches of Stara Planina about 50 km south of the city of Varna and 70 km north of Burgas. As of December 2009, the town has a population of 2,171 inhabitants.

The town is less developed compared to other tourist areas. The local government supports a few environmental and tourism projects. Byala's port is currently under reconstruction and is planned to become a yacht marina. There has been much new residential building undertaken between 2003 and 2006 due to perceived higher interest from foreign (particularly Danish and Dutch) investors and tourists.

In December 2007, plans were announced for a carbon-neutral resort at Karadere beach, some 3 km north of Byala, Norman Foster's first project in Bulgaria. A series of car free hill towns in a setting of oak forests, meadows and river gorges, Black Sea Gardens will create a year-round community for up to 15,400 residents.

Local groups oppose the project. They say it will turn Karadere beach into a 6-star closed resort complex. The territory is extremely important from an ecological standpoint being part of the Natura 2000 protected zones network and also vital part of bio-diversity zones in Via Pontica for preservation of the habitats of birds.

Due to the wilderness of the territory and lack of any infrastructure, the project needs huge investments and after assessment of these or maybe other reasons, the original investor has backed off (July 2008).

The Bulgarian government's failure to enact regulations outlawing extensive developments in such protected areas may have encouraged the project—even more as Norman Foster's consulting architects company "Projects Ltd." is owned and run by the brother of the Bulgarian Prime Minister.