Pamporovo is a popular ski resort in Smolyan Province, southern Bulgaria. It is set amongst Norway spruce forests and is primarily visited during the winter for skiing and snowboarding. It is also a popular tourist place in summer. The hub of Pamporovo comprises a number of hotels and bars. It is a family-friendly resort and suited for complete beginners and intermediates.

The resort is set in the southern Rhodope Mountains at an altitude of 1620 meters above sea level. The highest peak in the area, Snezhanka Peak at 1928 m, is several hundred meters above the resort and hosts Snezhanka Tower. Pamporovo is around 260 km away from Sofia, 85 km south of Plovdiv, 15 km north of Smolyan, and 10 km south of Chepelare.

The resort has 55 km of ski-runs and 38 km of cross-country skiing tracks served by 18 lifts with a total capacity of 13,000 persons per hour. Seven snow-levelling machines and 90% covered with snow cannons guarantee skiers comfortable and enjoyable downhill rides. More than 100 highly qualified ski instructors, fluent in various languages, are available to aid both beginners and intermediate skiers as well as snowboarders. Some new runs have been created and there is now another chairlift in operation Servicing the new Stoykite ski runs and a T-bar replaced with a fixed grip 4 Man chairlift.