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The origin of the name of Bungay is thought to derive from the Anglo-Saxon title Bunincga-haye, signifying the land belonging to the tribe of Bonna, a Saxon chieftain. Due to its high position, protected by the River Waveney and marshes, the site was in a good defensive position and attracted settlers from early times. Roman artefacts have been found in the region.

Bungay Castle was built by the Normans but was later rebuilt by Roger Bigod, 5th Earl of Norfolk and his family, who also owned Framlingham Castle. Bungay's village sign shows the castle. The Church of St. Mary was once the church of the Benedictine Bungay Priory, founded by Gundreda, wife of Roger de Glanville. The 13th-century Franciscan friar Thomas Bungay later enjoyed a popular reputation as a magician, appearing as Roger Bacon's sidekick in Robert Greene's Elizabethan comedy Frier Bacon and Frier Bongay.

The town was almost destroyed by a great fire in 1688. The central Buttercross was constructed in 1689 and was the place where local farmers displayed their butter and other farm produce for sale. Until 1810, there was also a Corn Cross, but this was taken down and replaced by a pump.

Bungay was important for the printing and paper manufacture industries. Joseph Hooper, a wealthy Harvard graduate who fled Massachusetts when his lands were seized after the American Revolution, rented a mill at Bungay in 1783 and converted it to paper manufacture. Charles Brightly established a printing and stereotype foundry in 1795. Then in partnership with John Filby Childs, the business became Brightly & Childs in 1808 and later Messrs. Childs and Son. Charles Childs (1807-1876) succeeded his father as the head of the firm of John Childs & Son. The business was further expanded after 1876 as R. Clay and Sons, Ltd.

The railway arrived with the Harleston to Bungay section of the Waveney Valley Line opening in November 1860 and the Bungay to Beccles section in March 1863. Bungay had its own railway station near Clay's Printers. The station closed to passengers in 1953 and freight in 1964.