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West Bromwich was first mentioned as Bromwic ('broom village') in the Domesday Book of 1086. It is believed that it may have originally been part of the Handsworth parish. A Benedictine priory existed in West Bromwich from the 12th century around which the settlement of Broomwich Heath grew. In 1727, the town became a stop on the coaching road between London and Shrewsbury and its growth began. The prefix 'West' serves to distinguish it from the village of Castle Bromwich, also in the West Midlands but the other side of Birmingham.

The town is famous for its football club, West Bromwich Albion. The club was founded in 1878 and in 1888 it became one of the twelve founder members of the Football League. It won the league championship in 1920 and has won the FA Cup five times, most recently in 1968. The club were Football League Champions in 2008, winning automatic promotion to the Premier League. Albion were based in and around the centre of West Bromwich during their formative years, but moved further out of the town in 1900 when they switched to their current ground, The Hawthorns. The Hawthorns is the highest football ground (above sea level) in the country.

Engineering and chemicals are important to the town's economy, as it played a crucial part in the Industrial Revolution during the 19th century and still retains many manufacturing jobs to this day, despite a steady nationwide decline in this sector since the 1970s.

Sandwell General Hospital (On the site of the former Hallam Hospital) is located near the town centre. It is currently part of the Sandwell and West Birmingham Hospitals NHS Trust, one of the largest NHS teaching trusts in the United Kingdom.

William Legge, 2nd Earl of Dartmouth had his seat at Sandwell Hall. Legge was unusual as an aristocrat of this period by being a Methodist and attending the Wednesbury Methodist meetings, where fellow Methodists – many of them colliers and drovers - knew him as "Brother Earl".

West Bromwich Town Hall, situated in the centre of the High Street, is a Grade II listed building. It was built between 1874 and 1875 in brick and stone to an Italian Gothic design, and its interior reflects the Victorian interest in Gothic and Medieval architecture. Its Grand Organ, built in 1862, is considered to be of historic importance for its musical and technical qualities.

West Bromwich Manor House, Hall Green Road B71 2EA. Built by the de Marnham family in the late 13th century as the centre of their agricultural estate in West Bromwich only the Great Hall survives of the original complex of living quarters, agricultural barns, sheds and ponds. Successive occupants modernised and extended the Manor House until it was described in 1790 as "a large pile of irregular half-timbered buildings, black and white, and surrounded with numerous out-houses and lofty walls." The Manor House was saved from demolition in the 1950s by West Bromwich Corporation which carried out an extensive and sympathetic restoration of this nationally important building.

The Oak House is an historic building in the Greets Green area. Its exact date of origin is uncertain, but in 1634 it was owned by the Turtons. John Wesley preached there twice in the late 1700s. Reuben Farley gave it to the town as a museum, with the formal opening on 25 July 1898. In 1949 it was protected as a Grade II* Listed Building.

In August 2009, The Public arts centre designed by architect Will Alsop fully opened. By 2013, the venue was attracting nearly 400,000 visitors a year and was bringing leading national and international artists to the town. Originally beset by problems before opening, in May 2013, it was revealed that Sandwell Council were considering borrowing a substantial amount of money to repurpose the £70 million building and lease it to Sandwell College to provide a new sixth form centre to complement the recently opened Central Campus in the town.

A large portion of the town centre has been procured by Tesco for the development of a Tesco Extra Store and shopping centre called New Square, West Bromwich which has been built on top of the old hospital. Since the early 2000s the tenants of homes and businesses have slowly moved out of the site to make way for the development. Cronehills Primary School (staff and pupils) relocated to the newly built Eaton Valley Primary School, which opened in September 2009. The police station relocated to a brand new building the other site of the ring road. Major works started on the site during October 2011 and the development should be complete by late Spring 2013.