Alassio is a town and comune in the province of Savona situated in the western coast of Liguria, Northern Italy, approximately 80 kilometres (50 miles) from the French border.

Alassio is known for its natural and scenic views. The town centre is crossed by a pedestrianised cobbled road known as the Budello.

The town has sandy beaches, blue sea and many bars and restaurants on the sea front. Alassio has also a pier known as "Molo di Alassio" or "Pontile Bestoso" which offers views of the town. The town is famous for its "Muretto di Alassio", a wall with signatures onto coloured ceramic tiles.

Alassio is situated on the Riviera di Ponente coast, and it has a small tourist port (porticciolo) named "Luca Ferrari". It was also known as a health resort in winter and a bathing place in summer, and has many hotels.