Makarska is a city on the Adriatic coastline of Croatia, about 60 km (37 mi) southeast of Split and 140 km (87 mi) northwest of Dubrovnik, in the Split-Dalmatia County. It is rapidly growing in population, but even more in tourist housing.

Makarska is a prominent regional tourist center, located on a horseshoe shaped bay between the Biokovo mountains and the Adriatic Sea. The city is noted for its palm-fringed promenade, where cafes, bars and boutiques overlook the harbor. Adjacent to the beach are several large capacity hotels as well as a camping grounds.

The center of Makarska is an old town with narrow stone-paved streets, a main church square with anexed flower and fruit market, and a Franciscan monastery that houses a sea shell collection featuring a giant clam shell.

Makarska is the center of the Makarska Riviera, a popular tourist destination under the Biokovo mountain. It stretches for 60 km (37 mi) between the municipalities of Brela and Gradac.

Its former cathedral of Saint Mark was the see of the former Roman Catholic Diocese of Makarska which was merged in 1828 into the Diocese of Split-Makarska.