Novi Vinodolski, often also called Novi or Novi del Vinodol o Novi in Valdivino in Italian) is a town on the Adriatic Sea coast in Croatia, located south of Crikvenica, Selce and Bribir and north of Senj. The population of Novi is 3,988, with a total of 5,131 people in the city administered area. The city area became a Frankopan property in the 13th century, marking the period to which the most valuable heritage is dated, including the Law codex of Vinodol. City hinterland is dominated by the Vinodol Valley, used for agriculture and winemaking. The city's economy is dominated by tourism, as Novi Vinodolski is well known tourist centre situated in an area largely unaffected by other types of industry and it offers a wide variety of tourist amenities. The Vinodol Valley is also the site of a hydroelectric power plant utilizing water collected in Gorski Kotar reservoirs. Transport links of the city are substantially dependent on the nearby city of Rijeka.

The area of Novi Vinodolski is inhabited since prehistory, as witnessed by an archaeological site at Osap hill and Roman artifacts and remains such as the Lopsica fortress, found in the city itself and its vicinity. Settlement variously called Novi Grad or Novigrad (lit. New City) was built in the 13th century by the House of Frankopan who acquired the area as their possession at the time. Contemporary development of the region is witnessed by Vinodol Statute of 1288 and significant Glagolitic works of the era. Until the 17th century the city was ruled by the Principality of Krk or as a Frankopan estate. In the 16th century, Novi Vinodolski became a part of Habsburg Empire and it shares political fate of the Kingdom of Croatia and its successor states since then.

The city of Novi Vinodolski is the hometown of writers Ivan and Matija Mazuranic. Ivan Mazuranic was also the first Croatian ban born as a commoner. The soul of Novi Vinodolski consists of historical remains and cultural heritage, namely remains of a Paulist monastery, Frankopan fortress and castle, a cathedral, Trinity church and Saint Marinus church located on a small eponymous island, house of the Mazuranic brothers, a library built in 1845, Homeland museum and gallery, old city core, as well as preserved authentic and indigenous folk lore of the city.