Stari Grad ("Old Town") is a town on the northern side of the island of Hvar in Dalmatia, Croatia. One of the oldest towns in Europe, its position at the end of a long, protected bay and next to prime agricultural land has long made it attractive for human settlement. Stari Grad is also a municipality within the Split-Dalmatia County.

The most ancient part of Stari Grad falls within the UNESCO Protected World Heritage Site of the Stari Grad Plain, while the entire municipality lies within the surrounding buffer zone.

Stari Grad lies on the north side of the island of Hvar, at the end of the Stari Grad Bay, a deep water channel, protected to the north by the hills of the Kabal peninsula and by the high mountain ridge of Hvar to the south.

The island's best agricultural land opens up to the east of Stari Grad town. This fertile plain has been farmed since pre-historic times, and the Greek field layout is still largely intact, thanks to continuing maintenance over the years of its dry stone walls. In 2008, the Stari Grad Plain became a UNESCO protected world heritage site.