Bray is a coastal town in north County Wicklow, Ireland. It is situated about 20 km (12 mi) south of Dublin city centre on the east coast. It has a population of 32,600 making it the ninth largest urban area within Ireland (at the 2016 census).

Bray was a resort town, and its proximity to Dublin make it a destination for tourists and day-trippers from the capital. Bray is home to Ardmore Studios, and some light industry is located in the town, with some business and retail parks on its southern periphery. Commuter links between Bray and Dublin are provided by rail, Dublin Bus and the M11 and M50 motorways.

The town is situated on the east coast to the south of County Dublin. Shankill, County Dublin lies to the north, and Greystones, County Wicklow to the south. The village of Enniskerry lies to the west of the town, at the foot of the Wicklow Mountains. People participate in such sports as sailing, rowing, and swimming. The beach and seafront promenade are used by residents and visitors. While Bray's promenade and south beach is to a Blue Flag standard, the north beach has been impacted by erosion and leaching pollution since the closure and sale of a municipal landfill in the late 20th century.

The River Dargle which enters the sea at the north end of Bray rises from a source near Djouce, in the Wicklow Mountains. Bray Head is situated at the southern end of the Victorian Promenade with paths leading to the summit and along the sea cliffs. The rocks of Bray Head are a mixture of greywackes and quartzite. There is a large cross at the summit.