Situated in the Berner Oberland, Gstaad is home to one of the largest ski areas in the Alps (220 km (137 mi) of slopes). The middle of the village features a picturesque promenade bounded by numerous shops, restaurants, art galleries, and hotels. Designer labels including Louis Vuitton, Hermes, Chopard, Brunello Cucinelli, Prada, Moncler, Ralph Lauren, and Cartier all have stores in Gstaad, while many smaller boutiques stock labels such as Chloe, Dolce & Gabbana, Tod's, Burberry, Dior, Oscar de la Renta, and Marc Jacobs.
Long known for its walking and hiking trails of varying degrees of difficulty, the mountain air and ambiance attracts guests year round from around the world. Gstaad is also known for its ski and cross-country slopes and winter hiking trails.
Gstaad, named "The Place" by Time magazine in the 1960s, is widely known for its famous part-time residents and vacationers. Famous regular visitors to Gstaad have included Madonna, Prince Charles and Princess Diana, former UN Secretary-General Kofi Annan, Bollywood actor Saif Ali Khan and his wife Kareena Kapoor Khan, haute couture designer Valentino Garavani, writer William F. Buckley, Jr., and various members of the House of Cavendish. Many British bands and musicians would play at L'Atelier, a club in Gstaad, in the 1960s and 1970s; one such band was Merlin 'Q' (later Edison Lighthouse), who stayed a whole winter.
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