Fans of "Der Bergdoktor", a well-known TV series broadcast in Austria and Germany, will be familiar with the pretty village square in Going and the adjacent "Wilder Kaiser" guesthouse, which returns to its everyday role as a farmer's house when the film crew goes home.

Going am Wilden Kaiser is a municipality in the district of Kitzbühel in the Austrian region of Sölllandl. It is located 8.5 km northwest of Kitzbühel and 5 km west of Sankt Johann in Tirol. The village has 1849 inhabitants and is divided into 5 sub-districts. Its main source of income is tourism. It is connected to the large Ski Welt skiing area by the Astbergbahn chairlift, which takes skiers rapidly from Going in the valley up to the large expanse of ski terrain on the mountainsides.