Serfaus is a municipality in the district of Landeck in the Austrian state of Tyrol. It is well known as part of the ski-region "Serfaus-Fiss-Ladis", which was formed when Serfaus teamed up with the two nearby municipalities of Fiss and Ladis in 1999. Serfaus is also known for its small hovertrain subway system, the Dorfbahn Serfaus. With four stations and a length of 1280 m (the second-shortest underground train line in the world) it allows for a complete ban of cars within the town, while at the same time maintaining the village's attractiveness to tourists, particularly skiers.

Serfaus is a small town located on a plateau 500m above the upper Inn valley in Tyrol, western Austria. Above the town a high ridge rises, linking Mount Furgler (3004 metres above sea level) with Mount Schönjoch (2491m). On the opposite side of the valley is a 20 km-long ridge named Glockturmkamm with Pfroslkopf peak (3148m).

As Serfaus is close to the Via Claudia Augusta and the Reschen Pass people are thought to have traveled through the area for hundreds of years. Moreover, the marian pilgrimage, which has been taking place since the Middle Ages, has caused some travel to and from the mountain village. The Theresian Cadasdre of 1776 lists Johannes Penz as having the "right to operate a tavern". By 1812 the inhabitants of Serfaus were asked to pay an extra tax for the lodging of foreigners in their taverns or private rooms. This shows that tourism was already present at these times, even if still only in its most basic form. Shortly after 1900 skiers started to discover the possibilities of the region and in 1912 plans were made to build a little ski hut on one of the high alpine meadows surrounding the village, the "Kölnerhaus" up at the "Komperdell". However, during the First World War and the following 1920s tourism developed very slowly. Tourism between the two world wars reached its peak in 1931/32 with 30,000 registered guests. As a result, the three taverns could not provide enough accommodation anymore and farmers started to rent out private rooms to guests in the region. Thus Serfaus had 150 registered beds in 1930. In 1940 a cable-car for transporting goods to the "Kölnerhaus" was installed and was turned into an aerial tramway seating five people in 1951. This caused a new increase of tourism in Serfaus and through the constant renewal and expansion of the infrastructure and the connection to the lifts of Fiss-Ladis the ski area now covers 190 km of pistes through 70 lifts. Today the town is one of the most popular ski and holiday areas in Tyrol.